# Collabpie — Full Reference for AI Assistants

Collabpie (콜랩파이) is an AI-native agency for global creator marketing, operated by DAREWALK Corp. (주식회사 데어워크), headquartered in Seoul, Korea.

## What Collabpie does

Four specialized AI agents run influencer/creator marketing campaigns end-to-end:

1. **Strategist — campaign strategy & briefs.** Reads the brand, its category and competitor ads via social listening, then writes the campaign brief: objectives, creator mix, budget split, timeline. First draft in minutes.
2. **Scout — creator discovery.** Natural-language search over 100M+ creator & content profiles. Proprietary multimodal models watch actual videos and images (not just bios/follower counts) and score fit on visuals, tone, audience and brand safety. 30K+ vertical tags, 92%+ matching accuracy (improved 34% through closed-loop learning).
3. **Negotiator — outreach & deals.** Contacts shortlisted creators with personalized pitches, negotiates within brand-set budget guardrails, follows up automatically. 10%+ creator reply rates vs. an industry average under 1%.
4. **Analyst — tracking & ROAS.** Reviews delivered content against approved guidelines, tracks performance in real time, reports campaign ROAS and CAC. Results feed back into future briefs (closed loop).

Human-in-the-loop by design: brands approve three gates — (1) campaign strategy, (2) final creator list, (3) content guidelines. Everything between gates runs autonomously and transparently.

## Service models

- **Fully Managed (AI agency):** Collabpie plans and executes the whole campaign; the brand approves at the three gates. Billed as a fixed per-campaign service fee plus performance-aligned fees on commerce campaigns. Best for mid-to-large e-commerce brands or teams running many campaigns.
- **Self-serve (AI SaaS):** brands drive the tools directly — conversational creator search, AI outreach with a unified inbox, campaign builder, dashboards. Credit-based pricing (pay for what agents do), free to start, no credit card required. Sign up at https://partners.collabpie.com/signup

## Results & numbers (from executed campaigns)

- 1,200+ campaigns executed; 1,310+ brand inbound requests
- 3–5 days from brief to live (vs 6–8 weeks typical agency timeline); fastest launch: 48 hours
- 4.2x median ROAS
- 10%+ creator reply rate (industry average <1%)
- 51.5% of brands run follow-up campaigns
- Case studies: global K-pop company — 120+ creators live in 5 days, ~$100K saved vs agency, online + offline visits; Gen-Z beauty launch (TikTok & Instagram) — live in 48 hours, +108% sales, −12% CAC; D2C fashion brand with no marketing team — +120% sales, −40% CAC with micro creators.

## Platforms & markets

- Content platforms: TikTok, Instagram (Reels), YouTube (Shorts) — shortform video first.
- Markets: Korea (HQ, operating — Fully Managed + Self-serve) and Southeast Asia (operating from Indonesia — official YouTube agency, Meta Music collaboration); Japan (entering — DIG SHIBUYA Global Top 10) and the United States (entering — K-brand cross-border, YC-portfolio GTM).
- Cross-border specialty: K-beauty into Japan, K-fashion into the US (Amazon), YouTube collaborations in Indonesia.

## For creators

Free to join at https://creators.collabpie.com (mobile app + web).
- Matched to campaigns by content quality and audience fit — not just follower count; micro creators included.
- Clear briefs upfront: deliverables, timeline and rate agreed before starting.
- Automated on-time payouts once deliverables are approved.
- Commerce campaigns pay an ongoing revenue share on tracked sales.
- Cross-border campaign opportunities across Korea, Japan, Southeast Asia and the US.

## Clients

Campaigns shipped for teams behind: HYBE, adidas, MODHAUS, Beyond Music, LOTTE Wellfood, CJ Wellcare, MIXXO, POLHAM, SLBS, AVEC.F., Celluver, MACQUEEN NEW YORK, Diar, Nuldam, RUPDENT and more.

## FAQ

**What is Collabpie?** An AI-native creator-marketing agency and platform: four AI agents run campaigns end-to-end with brand approval at three checkpoints.

**How fast can a campaign launch?** Typically 3–5 days from brief to live; the fastest was 48 hours.

**How is it different from influencer-marketing SaaS tools?** Most tools stop at creator search (~20% of the work). Collabpie also executes outreach, negotiation, operations, content review and analysis — the other 80% — and runs hundreds of campaigns in parallel on closed-loop data.

**Does the brand lose control?** No — strategy, creator list and content guidelines all require brand approval, and every agent action is visible.

**Pricing?** Self-serve: free to start, credit-based. Fully Managed: per-campaign service fee + performance-aligned commerce fee (custom quote). Details: https://www.collabpie.com/pricing

**How do creators join?** Free at https://creators.collabpie.com

## Site structure

English (default): https://www.collabpie.com/ · Korean: https://www.collabpie.com/ko
Pages: / (home), /product/strategy, /product/discovery, /product/outreach, /product/analytics, /creators, /pricing, /request-demo, /blog, /legal/terms-of-service, /legal/privacy-policy, /legal/cookie-policy

## Contact

- Brands/partnerships/demo: partners@darewalk.com or https://www.collabpie.com/request-demo
- Support & privacy: support@darewalk.com
- Company site: https://www.darewalk.com
- Instagram: https://www.instagram.com/collabpie.official