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Collabpie

Creator ads for performance teams

Creator ads,
executed for you.

We handle the creators, the content and the ad permissions, then get the posts ready in your Meta or TikTok ad account. Run them yourself, or have us run them.

1,500+ creator campaigns · 10%+ creator reply rate

Who does what

You approve. We execute.

From your first call to a post you can put budget behind, the work is on us.

You

  • Approve the brief and the creator shortlist
  • Approve each post before it goes live
  • Approve the ad budget (and set targeting if you run the ads)

Collabpie

  • Write the brief
  • Find and book the creators
  • Handle every message and negotiation
  • Agree usage rights and ad permissions with the creators
  • Review each post against the brief
  • Get the posts ready in your ad account
  • Recommend which posts to test first

Want us to run the ads too?

We can. Tick it in the form and we'll add ad management to your proposal. You still sign off on the budget.

How it works

Post with creators. Test as ads. Scale what converts.

  1. 1

    Brief

    Tell us the product, the goal and the platforms. We turn it into a brief you approve.

  2. 2

    Creators

    We find creators who fit, pitch them and agree terms, usage rights and ad permissions included.

  3. 3

    Posts go live

    Creators post on their own accounts after you approve the content.

  4. 4

    Ready in your ad account

    The posts become available to run as TikTok Spark Ads or Meta partnership ads.

  5. 5

    Test, then scale

    We recommend posts to test from their organic response. You test them as ads and move budget to what converts, or we do it if we run your ads.

Organic response decides what to test. Your ad results decide what to scale.

Under the hood

How we handle briefs and creator messages

Two jobs that usually slow creator campaigns down, done with our own software.

Briefs, drafted for you

Give us the product and the goal. Our software drafts the brief: goal, audience, hooks, do's and don'ts, deliverables. You approve it or ask for changes.

partners.collabpie.com/campaigns/vitamin-c/brief

Campaigns /Vitamin C serum launch

Draft v1 · waiting for your approvalUSTikTok4 weeks

Objective

Get 23 creators posting in week 1, then test the best posts as Spark Ads.

Audience

Women 20–34USClean beautyTikTok-first

Hooks to test

  1. 1“Why I switched serums”
  2. 23 days, no filter
  3. 3What’s on my shelf now

Creator mix

  • Micro · 10K–100K20
  • Mid · 100K–500K3

Budget

$20,000 total

Up to $2,400 per creator

Do / Don’t

Show the texture on skin

Film in natural light

Before-and-after claims

Medical wording

Your approval

Approve briefRequest changes
Sample

Creator messages, answered automatically

Personalized pitches go out to every creator on the shortlist, and replies get answered automatically, from questions to rates and counter-offers, inside the budget you set.

10%+creator reply rate

partners.collabpie.com/campaigns/vitamin-c/inbox

Campaigns /Vitamin C serum launch

48 conversations23 agreed · 9 negotiating
@glow.bymara128K followers · TikTokAuto-reply on

Hi Mara! We loved your barrier-care series. Could you make a 30–45s morning-routine video for our vitamin C serum launch?

Sent automatically

I’d love to! My rate is $2,400.

How about $2,000, plus a $400 bonus if it passes 150K views?

Sent automatically

Deal, let’s do it!

Terms agreed with the creator

Fee
$2,000
Bonus
$400 at 150K views
Deliverable
1 TikTok video, 30–45s

Ad use (Spark Ads, 90 days) is confirmed separately by your Collabpie manager.

Replies stay within your limits: $2,400 cap · 1 video · follow-up after 48h

Sample
What you get

Posts you can put budget behind

  • Posts ready to run as ads

    Authorized for your ad account as TikTok Spark Ads or Meta partnership ads.

  • Usage rights, agreed up front

    How long and where you can run each post is agreed with the creator before it goes live.

  • A shortlist of posts to test

    Organic results for every post, plus the ones we'd test first.

  • One team for all of it

    Briefs, creators, messages, contracts and permissions handled in one place.

“Ready” means the usage rights and the platform permission are in place and you can create an ad with the post in your account. Meta and TikTok still review every ad.

Track record

Creator campaigns we've run

Results from past creator campaigns in Korea and global markets. Pilot results vary by product, market and budget.

Global K-pop companyMarket: Global

120+ creators live, on & offline, in 5 days

brief to launch
5 days
brief to launch
creators joined
120+
creators joined
saved vs agency route
$100K
saved vs agency route
Gen-Z beauty launch · TikTok & InstagramMarket: Korea

48 hours from brief to live content

brief to launch
48h
brief to launch
sales lift
+108%
sales lift
customer acquisition cost
−12%
customer acquisition cost
D2C fashion brand · no marketing teamMarket: Korea

The marketing team they never had to hire

sales lift
+120%
sales lift
customer acquisition cost
−40%
customer acquisition cost

Questions performance teams ask

No passwords, ever. To run a post as an ad, the creator authorizes it for your brand: a Spark Ads code on TikTok, or partnership ad permission on Instagram and Facebook. We get those from the creators and set them up with you. If you want us to run the ads too, you give Collabpie partner access in Meta Business Manager or TikTok Business Center, with the permissions you choose.

Creators own their posts. Usage rights, meaning how long and where you can run each post as an ad, are agreed with each creator before the post goes live and spelled out in your proposal.

Yes. Think of it as a new source of ad creative. You approve the brief, the creators and each post, and we handle the rest. The posts show up in your ad account like any other creative, so you can judge them on CPA.

We recommend posts to test based on organic response such as views, engagement and comments. The shortlist is then tested as ads, and budget goes to what converts, not to what got the most likes.

Yes. Pick it in the form and we'll include campaign management in your proposal. You still approve the budget.

Meta and TikTok review every ad, so nobody can guarantee approval. We make sure each post is authorized and usable for ads in your account, and we brief creators with ad use in mind.

TikTok (Spark Ads) and Instagram and Facebook (partnership ads).

It depends on how many creators, which platforms and which markets. We share scope and pricing after a short call. Pilots are quoted per campaign, with no annual commitment.

Pilot

Start with a pilot

Tell us about your brand. We'll set up a short call, then send a pilot proposal with the scope and pricing.

  • A short call about your goals, platforms and markets
  • A pilot proposal with scope and pricing
  • Quoted per campaign, no annual commitment

Prefer email? partners@darewalk.com

Where do you run paid social?
What should we handle?

Pilot scope and pricing are agreed after the call.